Description New look, same trusted formula. Our packaging may be fresh and modern, but inside, you’ll find the same gentle, ammonia-free hair colour you’ve known and loved for over 50 years. Say goodbye to harsh chemicals and hello to vibrant, natural-looking permanent hair colour that lasts. Crafted with 8 organic herbal extracts that care for your hair while delivering salon-worthy results at home, you’ll achieve natural shine, leaving your hair feeling soft, radiant and grey free*. Why you’ll love it:  No ammonia, no fragrance, no parabens, no alcohol Gentle on sensitive skin (dermatologically tested) Mixable shades so you can customise your colour Resealable bottles = zero waste Vegan, cruelty-free, and made with love for your hair and the planet